Awareness campaign for the prevention of colorectal cancer. An action that involved several entities and different media.
Delicate theme – the concept had to be handled with some care and well communicated.
The proposal focused on instructive but relaxed messages and without taboos, the actions should be professional and close to the target audience.
The implementation of the action demanded: concept – messages – communication media – obtaining of materials – coordination and placement of materials in the required timings.